Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Friday, 8 May 2020
Friday, 1 May 2020
Sunday, 26 April 2020
Wednesday, 1 April 2020
Wednesday, 4 March 2020
Saturday, 29 February 2020
Friday, 28 February 2020
Thursday, 27 February 2020
Wednesday, 26 February 2020
Tuesday, 25 February 2020
Thursday, 12 July 2018
South African influencers- how people have cashed in by turning social media into a marketing platform
There are a number of reasons that social media influencers are so
important to many companies marketing strategies, writes Cheyenne
Pillay.
Social media has become a way to share your life and experiences with friends and strangers alike. From days at the beach to work events, logging onto social media networks such as Facebook, Instagram and Twitter will give you a peek into the daily lives of millions of users worldwide.
It is a common assumption that in the coming years, it will be a common occurrence for more and more influencers to emerge and make substantial incomes through digital content creation and marketing, especially with new tools and forums being created to assist them.
Source
Social media has become a way to share your life and experiences with friends and strangers alike. From days at the beach to work events, logging onto social media networks such as Facebook, Instagram and Twitter will give you a peek into the daily lives of millions of users worldwide.
Some of these users have now found a way to cash in by becoming what is known as a social media influencer, and as of right now, South Africa, alone, has thousands of them.Social media influencers do exactly what the name suggests, they influence. There are many types of influencers, such as beauty, fashion and technology influencers, and the amount of brands queuing up to work with them is growing by the day.
Influencers marketing, which is the use of social media personalities to market products, reached around $2 billion worldwide in 2017, and is estimated to hit around $10 billion within the next five years, according to Cape Town digital content strategist, Clerissa Visser.Aside from small local businesses leaning on influencers for marketing, bigger brands such as Dove, Revlon, etc are continuously adding bloggers and influencers to their PR lists, and on any social media network, you regularly see influencers reviewing or advertising various products and services.
For categories such as beauty, the influencer market is booming. Mass services such as Beauty Bulletin and Ruby Box act as a form of middle man in connecting beauty influencers with beauty brands.
It is a common assumption that in the coming years, it will be a common occurrence for more and more influencers to emerge and make substantial incomes through digital content creation and marketing, especially with new tools and forums being created to assist them.
Source
Tuesday, 10 July 2018
10 expert-recommended ways to make huge amounts of money
Today, the world has been turned into a village with hundreds of
opportunities that individuals can utilize to fatten their wallets.
Thanks to the power of the internet. Charlie Munger once said, “If
you’re lazy and unreliable, it doesn’t matter what you’re good at.”
Therefore, it’s high time you left the comfort zone and chased that
dough. Without saying much, I will go ahead and give you the top 10
legit ways that you can make large amounts of money.
Today, there are many platforms offering blog themes even for free. All you need to do is pick one that suits your niche. First thing first, you must be able to choose a profitable field and that which you’re passionate about to avoid disappointments when halfway done. Also, creativity is needed when picking the domain name. You should know that it’s the name that your visitors see first.
When it comes to blogging, consistency and relevance are highly needed as it’s what keeps your clients glued to your site. Therefore, you should ensure that your readers always have something new to view. With all that said and done, your blog can make you a good fortune through adverts and other services that you may be offering.
The good thing about affiliate marketing is that most companies have affiliate programs hence easing the hassle. All you need is a substantial audience, and you’re good to go. Although many companies require a website, with a vast following, you shouldn’t worry because there are many other ways to earn from affiliate marketing such as Gmail.
I can tell you that in the beginning, it might be challenging, but with time it will be worth venturing. Also, you can earn an income by training people on something that you’re well versed via your social media pages.
For example, Bitcoin has been hitting the market with great news of both its rise and fall. About two years ago, it was sold at about $900, but now it’s going for approximately $6200.You can do the math by yourself and see the kind of returns I’m saying. The good thing about these form of investments is that they are long-term and with decent returns. Therefore, don’t be among those who live to say that they saw their luck swept away.
There are many online writing platforms that pays for skills provided. Also, there are others which give one an opportunity to earn a living through professional services to clients globally. These work well even for high-end careers such as law or medicine because you earn as per the consultations.
Of course, the number is outstanding, and the saddest thing is that they can’t make the deliveries right into your phone or pc, they need a guy to get the job done. Yes, you can become a delivery guy in your home area and still earn a decent salary. With uncomplicated deliveries, you can pocket about $20 an hour, and if you do the math, the amount is worthy for a full-time hassle.
From life hacks to helpful documentaries, you can always find a field that suits your passion. With a 1000 views in a day, you can generate at least $28. However, various measures such as the viewer’s location determine the earnings. Therefore, all you need to do is invest in your fan base and then monetize the channel. Good content creators are making millions at the comfort of their homes and so can you. The good thing about YouTube is that it is also a long-term investment as all that matters is the subscribers and views per content.
Writing a book requires an understanding of the basics on how to go about, and with that, you’re good to deliver that best story you ever wished to tell in writing. The good thing about eBooks is that you can deal in any niche that impresses you, from the recipes to the fiction stories. After writing, you can list your eBook for as little as $2 and wait for it to make you money. One fantastic thing about this venture is that it is a long-term project and can deliver a decent amount of money if the content is demanding.
We all love money, and it is what keeps us awake all those hours. In this article, I’ve shared with you the top 10 legal ways to make a decent amount of cash. The tips are favorable for both part-timers and full-timers. Therefore, you can pick one that suits your schedules or incorporate all for best results.
Source
1. Blogging
Take a look at the likes of Arianna Huffington, the lady behind “The Huffington Post.” Her web blog is among the best when it comes to influencing. Today, she commands the crowds and so can you, only if you believe in your inner-self. Most people think that coming up with a blog site is difficult. But that shouldn’t be the case.Today, there are many platforms offering blog themes even for free. All you need to do is pick one that suits your niche. First thing first, you must be able to choose a profitable field and that which you’re passionate about to avoid disappointments when halfway done. Also, creativity is needed when picking the domain name. You should know that it’s the name that your visitors see first.
When it comes to blogging, consistency and relevance are highly needed as it’s what keeps your clients glued to your site. Therefore, you should ensure that your readers always have something new to view. With all that said and done, your blog can make you a good fortune through adverts and other services that you may be offering.
2. Become an affiliate marketer
As I said earlier, the internet has played a significant role in uniting the world. For example, there is the affiliate marketing, a platform that is awarding many individuals with a decent lifestyle. Many companies out there are looking forward to increasing sales, and that’s where you come in to help with sourcing the products and even services.The good thing about affiliate marketing is that most companies have affiliate programs hence easing the hassle. All you need is a substantial audience, and you’re good to go. Although many companies require a website, with a vast following, you shouldn’t worry because there are many other ways to earn from affiliate marketing such as Gmail.
3. Investing your savings
The likes of Charlie Munger, one of my mental models have set a foot forward in ensuring that individuals can see their money multiply in the right way through investments. One fantastic thing about investments is that they are both long-term and thus assuring that secure future.’ To venture in investment, be sure to research on legit and reliable platforms that can provide you with promising deals to place your money.4. Rent your house for filming
The film industry is growing significantly with new movies being released now and then. All these upcoming movies require houses to do the filming, and that’s where you’re needed. But first, you will need to register it at various sites out there, and you might be surprised to see it in one of the films.5. Webinar training
With the internet came webinar training, another platform that can make you real money by doing what you love. Russell Robinson once said that weekly webinar could make one a millionaire within a year and I agree with him. With a substantial audience, it is possible. A webinar training requires a website and of course a strong social media presence. This audience can be achieved by providing relevant topics that keep it yearning for more.I can tell you that in the beginning, it might be challenging, but with time it will be worth venturing. Also, you can earn an income by training people on something that you’re well versed via your social media pages.
6. Digital currency
Currently, the digital money is the new kid on the block. The fantastic thing about the field is that it is filled with many opportunities and promising returns. With the rising number of platforms offering the exchanges, people are making real money in the comfort of their homes. All you need is a good investment and understand where to buy the currency.For example, Bitcoin has been hitting the market with great news of both its rise and fall. About two years ago, it was sold at about $900, but now it’s going for approximately $6200.You can do the math by yourself and see the kind of returns I’m saying. The good thing about these form of investments is that they are long-term and with decent returns. Therefore, don’t be among those who live to say that they saw their luck swept away.
7. Freelance working
Are you a creative individual or you have a skill that you feel like it’s not being utilized to the fullest? If you’re doing nothing about it, I can tell you point blank that you’re the hindrance to your success. Today, with the power of technology you can earn a decent salary by offering what you’re specialized.There are many online writing platforms that pays for skills provided. Also, there are others which give one an opportunity to earn a living through professional services to clients globally. These work well even for high-end careers such as law or medicine because you earn as per the consultations.
8. Become a delivery guy
Today you can order a pizza from the comfort of your living room. Such advancements have saved us the tiring rides to the stores. That aside, I want you to take a look at the number of restaurants and stores that offer home deliveries within your area. They must be many. Now, imagine the number of clients they have to serve within an hour.Of course, the number is outstanding, and the saddest thing is that they can’t make the deliveries right into your phone or pc, they need a guy to get the job done. Yes, you can become a delivery guy in your home area and still earn a decent salary. With uncomplicated deliveries, you can pocket about $20 an hour, and if you do the math, the amount is worthy for a full-time hassle.
9. Let YouTube pay you
Today, let’s not talk much about YouTube’s success but how it can earn you a right amount of money. With a YouTube channel, you can pocket huge sums of money from the views. All you need is a considerable audience and useful content that gets them coming back for more. We both know that YouTube is not only about latest song videos and comedies but there are plenty of channels that share different contents.From life hacks to helpful documentaries, you can always find a field that suits your passion. With a 1000 views in a day, you can generate at least $28. However, various measures such as the viewer’s location determine the earnings. Therefore, all you need to do is invest in your fan base and then monetize the channel. Good content creators are making millions at the comfort of their homes and so can you. The good thing about YouTube is that it is also a long-term investment as all that matters is the subscribers and views per content.
10. Write a Kindle eBook
Everyone can tell a story, and the difference comes when converting it into writing. Some bring out a clear picture while others fail to deliver, and that’s why we have a few authors. The truth is that their writing journey started with one step at a time. As Charlie Munger once said”, those who keep learning, will keep rising in life,” and we can both agree with him.Writing a book requires an understanding of the basics on how to go about, and with that, you’re good to deliver that best story you ever wished to tell in writing. The good thing about eBooks is that you can deal in any niche that impresses you, from the recipes to the fiction stories. After writing, you can list your eBook for as little as $2 and wait for it to make you money. One fantastic thing about this venture is that it is a long-term project and can deliver a decent amount of money if the content is demanding.
We all love money, and it is what keeps us awake all those hours. In this article, I’ve shared with you the top 10 legal ways to make a decent amount of cash. The tips are favorable for both part-timers and full-timers. Therefore, you can pick one that suits your schedules or incorporate all for best results.
Source
Monday, 9 July 2018
Building a Social Media Strategy that Works
Social media is one of the most influential tools to market your business. Using it correctly will immensely strengthen your business as a whole, but you will also make a deeper connection with customers. With the endless amounts of social media services there are many ways to promote your company, however not all of them are effective. It can be confusing figuring out which social media service will be most effective to promote your company, which is why Kirk Communications, a social media management company, wants to help you with all of your online communications. One of the biggest mistakes is when companies are focusing on all of the social media platforms. Your social media marketing won’t concentrate on anything when doing this. There are more options for your social media plan than just advertising on Facebook. This is why Kirk follows the performances of different social media sites which will tailor your social marketing to increase site traffic overall and to grow your business online.
To benefit from social media marketing nh, you need to create an end goal, and understand the purpose of this end goal. Who are your customers? What are you trying to achieve? What is your biggest competition doing? What is your reasoning for your social media marketing efforts? Are you trying to increase website traffic, increase sales, increase followers? Is your goal to build customer satisfaction? To begin, focus on one or two goals specifically, and make sure they are achievable. Building a strategy will enhance your social media marketing nh greatly because you will know exactly where you want to go.
After creating a goal, set some objectives based on the goal. For instance, if your goal is to build brand awareness, think about trying to increase the amount of times your brand is said on social media by 60%. You should create a time period for your goals to be made, so in this case, try and reach 60% within eight months.
Focusing on your customers while using social media marketing is key. You need to characterize your customers so they relate to your goal for your business. It is essential to target the right people, with the right messages. For example, you won’t be able to reach folks over 65 on Twitter, or teenagers on LinkedIn. To effectively characterize your customers, you should create a profile of the perfect customer that relates to your business. Think about their age, social-economic class, likes and dislikes etc. After creating the ideal customer, pay attention to your competition, and what social media marketing strategies are working for them or not. After doing this, it is time to create the actual content to relate to your end goal. Remember, the content needs to be targeted to your ideal customer, using the correct social media platform, to specifically reach your end goal.
Source: Courtney Chandid
To benefit from social media marketing nh, you need to create an end goal, and understand the purpose of this end goal. Who are your customers? What are you trying to achieve? What is your biggest competition doing? What is your reasoning for your social media marketing efforts? Are you trying to increase website traffic, increase sales, increase followers? Is your goal to build customer satisfaction? To begin, focus on one or two goals specifically, and make sure they are achievable. Building a strategy will enhance your social media marketing nh greatly because you will know exactly where you want to go.
After creating a goal, set some objectives based on the goal. For instance, if your goal is to build brand awareness, think about trying to increase the amount of times your brand is said on social media by 60%. You should create a time period for your goals to be made, so in this case, try and reach 60% within eight months.
Focusing on your customers while using social media marketing is key. You need to characterize your customers so they relate to your goal for your business. It is essential to target the right people, with the right messages. For example, you won’t be able to reach folks over 65 on Twitter, or teenagers on LinkedIn. To effectively characterize your customers, you should create a profile of the perfect customer that relates to your business. Think about their age, social-economic class, likes and dislikes etc. After creating the ideal customer, pay attention to your competition, and what social media marketing strategies are working for them or not. After doing this, it is time to create the actual content to relate to your end goal. Remember, the content needs to be targeted to your ideal customer, using the correct social media platform, to specifically reach your end goal.
Source: Courtney Chandid
Sunday, 8 July 2018
Cash Strapped? Here Are 8 Effective Side Hustles For University Students
If you do what average people do,
you’ll get what average people get. Regardless of which field you fall
into, having a side hustle is vital for your personal and career
development. A ‘side hustle’ refers to any
job you’re employed at the outside of your full-time job that has an
avenue to make some extra money for you. Side hustles help you to build
up your skills and diversify your income. So if you are student looking
for some extra cash in your pocket, here are the eight fruitful areas
which you can check out without really affecting your studies.
Teaching Online
If you have skills in a certain field
and think that you have expertise in teaching those skills, then the
easiest way to earning some extra cash is by teaching online. There are
multiple websites like Udemy and Teachable where you can teach and earn money by only dedicating a few hours each day.
Fiverr
Students that are good at something or are skilled in performing various tasks must check out Fiverr. It
is one of the easiest places to offer small services like graphic
designing, writing and translation, video making and coding etc. It is
the best place for micro-level freelancers, as it’s one of the largest
marketplaces with a vast range of services you can offer. All you have
to do is be responsive and satisfy clients with your services.
Affiliate Marketing
The trend of affiliate marketing is fast
taking roots in Pakistan and happens to be one of the easiest modes of
marketing for both the companies pushing their products and marketers
engaged in the promotion. All an affiliate really does is promote a
company’s product in his or her circle of influence and earn a
commission from increased sales. Simple. So look out for affiliate
marketing opportunities and get your commission going.
YouTube Channel Hosting
If you are creative and have a knack of
gauging what people like, you can delve into the world of YouTube and
begin making interesting vlogs, videos or tutorials. Not only do you
stand a chance to earn some extra cash, you could well turn this side
hustle into a full time career if you can capture the imagination and
interest of viewers like thousands of other YouTube stars and
celebrities. YouTube pays out a generous compensation for your work with their revenue sharing programme.
Travelling Club
If you happen to have an interest in
travel and know how to survive the outdoors, you have another
opportunity waiting to be exploited. You can keep yourself updated about
the costs, rates of services, discounts and facilities regarding
travelling to key tourist destinations across the country and then plan
organized tours for others who lack your insights. You may be surprised
that despite a lot of existing travel and adventure companies and clubs,
the demand for quality services in the field is on the rise. All you
have to really do is plan comfortable itineraries and point travelers
towards the best facilities to ensure five star reviews and repeat
interaction from satisfied customers.
Driving
Of course. If you have free time during
the morning, evening, night or even on weekends; and a car to spare, you
can well become a part time driver. Taxi and bike hailing apps like
Uber, Careem and Bikea are doing wonders for commuters as well as the
drivers and are getting ever more popular. To be fair, there are
examples where people actually quit their full-time jobs to earn through
these services. Even if you do not have a car but know how to drive,
you can work in shifts for a car owner against a salary. Point of
information: the demand for both drivers and cars vehicles for such
services is going through the roof by the day.
JustAnswer
Websites like JustAnswer pay
you to answer professional queries. If you’ve got a high-level skill
such as in the law or medicine or IT, you can get paid to assist others
in certain topics or areas of contention that they might have faced.
Social Media Manager
There is a large number of small
businesses who need a social media manager because they do not have the
time or the expertise to be constantly posting on social media sites
like Facebook, Instagram, SnapChat or Twitter. Take it upon yourself to
contact local businesses and offer up your services for a contracted
monthly fee. This is one of the most effective ways of making some extra
cash no matter which field of study you are engaged in.
Tuesday, 3 July 2018
How to Start an Online Business- Step 11
11. Watch the numbers very carefully
Watch Step 10
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Monday, 2 July 2018
Sunday, 1 July 2018
How to Start an Online Business- Step 10
10. Consistent Contact
Watch Step 9
Watch Step 11
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Blockchain Explained: What Marketers Need to Know Now
Because digital marketing is still relatively new as an advertising medium, brands have been experimenting with the best ways to reach their audiences through what amounts to trial and error (sophisticated as it is). Social media, too, is still quite new, and as social platforms change (Facebook’s new algorithm, for example) marketers must adjust. Intrusive ads on web pages and social feeds are a common consumer complaint, and yet research shows that many consumers actually want to learn about new products and services online and on social; they just want ads that will interest them. In fact, Adweek writes that “nearly 80 percent of American ad-block users surveyed said they would be willing to view at least some ad formats,” meaning there is real potential for brands to reach audiences who are currently opting out of as much online advertising as possible.
Imagine if, rather than trying to work around ad blocking software and crunching engagement numbers for your digital ad campaigns you could instead present your content to consumers who specifically asked for it. A few exciting fledgling tech businesses promise to make this a reality and cryptocurrency is at the core. These companies, writes Adweek, “are exploring how blockchain—the encrypted transaction ledger that powers virtual currencies like bitcoin and ethereum—can be used to reward brand interactions, let web surfers sell their data to advertisers or otherwise empower consumers to play a more active role in the digital ads ecosystem.” The goal, it seems, is to change how both consumers and companies value attention online.
But while companies creating technologies to reward online consumers for their attention aren’t mainstream enough to offer marketers real value yet, what they represent must be reinforced. Namely, as digital marketers seek to put ads in front of consumers on social, marketers must above all keep consumer trust. We’ll explain:
Consumers are Afraid of Unharnessed Data Acquisition
Brands seek information about their existing and potential customers to more accurately present audiences with relevant products and services. While consumers may be more receptive to targeted ads, they are often quite wary of giving brands unfettered access to everything about who they are and what they do online. When news broke earlier this year that a research company bought and sold Facebook users’ data without users’ knowledge, people were most concerned that their personal details had been gathered and stored (and used to sell them things or influence their decisions) without their permission.
When social media users don’t fully understand how their data is being acquired and used, they can easily expect the worst. Lee Rainie, director of Internet and technology research at Pew Research Center, recently told NPR that most Americans don’t know what data is being collected online, what’s being done with it, or who’s protecting their private information and all of it scares consumers a lot.
“To me, the problem is surveillance capitalism,” Mozilla co-founder Brendan Eich told Adweek. “Advertising is still attractive if it doesn’t involve treating the user as a farm animal to be sheared.” Furthermore, when consumer trust is low, consumers are more likely to use ad-blocking software, meaning that brands really do need to find a way to gather data and deliver ads in a way that consumers feel comfortable with.
What Consumers Are Looking for in Online Marketing
The state of current events being what they are, trust has become incredible currency for brands. At Spredfast, we’ve talked a lot about how brands can build trust with their audiences, including being authentic, transparent, and operating with empathy. We believe the same values and approach can work with online data collection and ad targeting, too.
Again, remember the statistic from our introduction: Adweek writes that about 80 percent of people who use ad-blocking software said that they would actually like to see more personalized ads from brands. Recent polls show that 91% of Americans feel that they do not have control over data, writes NPR. Though people care a lot about their privacy, most are actually willing to be transactional about it, adds NPR: "I'm going to give up a little bit of personal information — what am I going to get in return?"
How Marketers Can Bridge the Gap
The solution, then, is for brands to be more transparent with their data collection and honest about how they’re using it. And, brands can be more honest about themselves, too. We’ve explored how candid content marketing can make your brand relevant. If you’re real, pull your audience into your advertising, and work with influencers who can elevate your brand, your ads are less likely to fall on deaf ears.
Our platform can help your brand sort through the mountains of data social media users provide (details from user bios, post hashtags, and more) to make sure you’re targeting the right groups of people—something that will make your audience happy and, done right, boost your brand’s bottom line, too.
Source: Jaime Netzer
Friday, 29 June 2018
How to Start an Online Business- Step 9
9. Marketing and Sales
Watch Step 8
Watch Step 10
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